Amran “Goo Goo” BACHRAIN / BIO & CV

ABOUT

From Paris to Biarritz, my journey began with a one-way ticket.

Paris, the city of love and creativity, shaped my early years—immersed in skateboarding, graffiti, and street culture.

Now, in Biarritz, a world-class surf city, I’ve fulfilled a childhood dream, spending two decades working with Quiksilver and DC Shoes.

Today, I’m excited to merge these two vibrant worlds through Eyeful Art.

Driven by a passion for mental well-being, I aim to prevent mental health risks in the workplace. My corporate experience has shown me that wellness, mental health, and communication are essential—not just for achieving high KPIs but for maintaining balance in a high-stress world.

CORE COMPETENCIES

  • Wellness Consulting | Management Organizational Effectiveness | Marketing
  • Analytical Skills | Product Awareness | Visual Merchandising Sales | Competition Survey

EMEA HEAD OF PRODUCT – DC SHOES | 2019-2025

Led a team of Product Managers, shaping product strategies and professional growth.

Since 2022, served as Support for Mental Health Risk, advocating for well-being initiatives.

GLOBAL PRODUCT MANAGER – DC SHOES | 2016-2019

Analyzed market trends and collaborated with design and sales teams to optimize collection perception and profitability.

RETAIL BUYER – BOARDRIDERS | 2011-2016

Curated retail assortments using data analysis, line planning, and marketing strategies to drive sales.

UK COUNTRY MANAGER (2012) & DISTRICT MANAGER – QUIKSILVER | 2005-2011

Executed business strategies, recruited and trained sales teams,and optimized turnover and profitability.

STORE MANAGER - QUIKSILVER | 1999-2004

  • Managed the opening of Paris Champs-Élysées and Bordeaux flagship stores.
  • Led teams to exceed sales goals, enhance customer experience, and build brand loyalty.

EDUCATION

MBA in Marketing & Management | IDRAC, Lyon | 2010