Adcetera - Houston, TX 2017

Adcetera, a marketing agency, initiated a campaign to promote blood donation, particularly around Halloween, by commissioning a mural to highlight the urgency of giving blood. Mural artist Mr. D emphasized the importance of raising awareness. Rowan Gearon, Adcetera’s vice president of creative services, added, “The need, passion, and blood are there—we just need to connect people to the cause through art.”